I Help You WIN
Then GROW
For Design Firms, Developers &
Any Business Where "WINNING" Matters
David Tsui
Result Coach
I Help Founders & CEOs WIN. Then GROW.
"96% of leaders who work with a coach would do it again. The median return? 7x their investment."
(Source: ICF Global Coaching Studies)
From One Win to a Team
That Wins Without You
I help you win the pitch. That’s the entrance.
The real work? Building a team that’s productive, collaborative,
and doesn’t need you to hold their hand.
You have talent. You have strategy. But something keeps getting in the way.
I help your team uncover what the client really wants,
not what's in the brief, but the fear, the hope, the unspoken need.
Then I give them a simple, repeatable method to act on what they see.
You win this pitch. Your team learns to win the next one.
But more than that, they learn to work together.
To decide faster. To hold each other accountable.
That’s a Sustainable Team. Productive. Collaborative. Ready.
"Discover the FERRYMAN's Method"
THE WINNING INTENSIVE
I help your team see what's hidden, align what's broken, and win what matters. Once they see it, winning becomes a habit, not a hope.
Detail Of Our Services
1:1
CEO/FOUNDER
COACHING
Through deep, structured dialogue, we will:
Surface what’s really in your way
Not the surface problem - but the fear, the assumption, the pattern you’ve been running for years without realizing it.
Turn small shifts into real leverage
You don’t need a whole new strategy. You need to see which one move, if made differently, would unlock everything else.
Leave with clarity—not just a plan
Not a list of next steps. A single, felt sense of what you must do next. And the confidence to do it.
LENGTH: 3/6 MONTH JOURNEY
VENUE: ONLINE/OFFLINE
FREQUENCY: 2-3 SESSIONS/MONTH
FOR: CEOs, FOUNDERS, C-LEVEL EXECUTIVES
INVESTMENT: TAILOR TO SCOPE & FORMAT
YOUR RETURN: YOU SEE CLEARLY. YOUR TEAM MOVES TOGETHER. GROWTH FOLLOWS.
DeepAlign
THE
DEEP ALIGNMENT INTENSIVE
Does this resonate with your leadership challenges?
1.
Where decisions are really getting stuck
Not the debate on the surface - but the hidden bottleneck. The fear someone won't voice. The conflict everyone tiptoes around. Once you see it, the path through becomes obvious.
2.
A language your team can use when no one has the answer
You don't need a thicker playbook. You need a way for your people to navigate uncertainty together - without waiting for permission. I help you build a shared way of thinking about problems that don't have obvious solutions.
3.
A vision that isn't just words on a slide
Your team has diverse ideas. The task isn't to pick one. It's to find the thread that weaves them into something your people actually want to march toward. When that happens, momentum is no longer something you push - it's something you ride.
ENGAGEMENT: 1-YEAR EMBEDDED PARTNERSHIP WITH ORGANIZATIONS
FORMAT: HYBRID (ON-SITE + VIRTUAL)
FOCUS: STRATEGIC ALIGNMENT + DECISION ARCHITECTURE
CLIENT: GROWTH-PHASED SMEs NAVIGATING COMPLEXITY
TARGET CLIENT: SMALL TO MEDIUM-SIZED ENTERPRISES
INVESTMENT: CUSTOMIZED TO STRATEGIC IMPACT
RETURN: A UNITED LEADERSHIP COMPASS & ACCELERATED GROWTH TRAJECTORY
S3
SYMBIOSIS 3.0 EVOLUTION CAMP
In the 3D2N Symbiosis 3.0 Evolution Camp, you will experience:
1. From friction to flow
You will learn how to stop wasting energy on internal battles - between team members, between you and your client. You will discover how to move from endless debate to genuine co-creation. The result? Work that feels lighter, faster, and more alive.
2. From cost to investment
You will learn a new language - not "design language," but business language. You will practice seeing your client's hidden fears, their unspoken agenda, the weight they carry that they never show you. By the end, you will know: how to move from being a "cost item" to being an "investment partner."
3. From surviving to leading
You will leave behind the old identity of "the one who executes." You will step into a new identity: a designer who can see the system, align the people, and lead the conversation. This is not a skill upgrade. This is a radical transformation.
LENGTH: 3D2N/DEEP IMMERSION
INTENSIVE SIZE: 30MAX
VENUE: OFFLINE
SERVICE: END HIDDEN FRICTION & UNLOCK TEAM POTENTIAL THROUGH STRATEGIC FACILITATION
TARGET CLIENT: DEVELOPERS/DESIGNER LEADERS
YOUR INVESTMENT: USD1,500
YOUR ROI: A RECLAIMED SENSE OF DIRECTION< A RENEWED CONFIDENCE< AND A CLEAR PATH FORWARD IN THE AI ERA
WWIN
A WIN-WIN INTENSIVE
From One Win to a Team That Wins Without You
In this coaching engagement, you will experience:
1.
From invisible to clear
You will learn how to uncover what the client really wants, not what's in the brief, but the fear, the hope, the need they never said out loud. Through powerful questioning, not answers.
2.
From friction to alignment
You will learn how to translate design into business language — so the client sees your value as an investment, not a cost. You will align vision, strategy, and execution. No more talking past each other.
3.
From one win to a winning system
You will learn a replicable process — not a one-time trick. Through role-play, co-creation, and strategic facilitation, your team learns to see, align, and win without depending on me. You win this pitch. You build the capability to win the next one.
LENGTH: TAILORED TO YOUR PITCH / 3-6 MONTHS FOR TEAM EMPOWERMENT
FORMAT: HYBRID (STRATEGIC SESSIONS OFFLINE + COACHING ONLINE)
SERVICE: STRATEGIC PITCH COACHING + REPLICABLE WINNING SYSTEM
TARGET CLIENTS: DESIGN FIRMS, DEVELOPERS, AND ANY BUSINESS WHERE "WINNING" MATTERS ORGANIZATIONS, TEAMS READY TO SEE DIFFERENTLY
YOUR INVESTMENT: SMALL DEPOSIT + SUCCESS SHARE. NO WIN, NO SHARE.
YOUR RETURN: ONE WIN TODAY. A TEAM THAT WINS WITHOUT YOU TOMORROW.
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It's Not Bad Luck. It's a Blindspot.
I don't work with "everyone."
I work with those stuck in the same pattern.
Design Firms
Struggling to win the key projects that open up future markets.
Great concepts, but eliminated in the final round.
Developers
Risking huge investments, unsure how to align their vision
with the people they hired to execute it.
Other Businesses
Trapped in traditional "bid-and-beat" thinking,
fighting competitors while missing what the client actually wants.
I don't tell you what you're missing. I ask the questions that help your team see it for themselves.
You see what the client really wants. You see why you keep losing deals you should win.
You see the invisible and turn it into a win.
Then, finally, you move forward.
As an
ICF PCC-Certified Coach & LMI Leadership Coach,
I bring 30+ years of design and international business leadership experience into every engagement.
My role is not to give answers.
It's to help your leaders see clearly,
align confidently, and WIN consistently.
Strategic clarity becomes a team breakthrough.
THAT'S MY WORK.
Here are the occasions of my interview, coaching & workshops
WE DON'T TEACH
WE COACH THROUGH REAL CHALLENGES
No Theories
No Lectures
Just Role-Play
with your real pitch, your real client, your real team.
Is your team's potential lost in translation?
Strategic Whiplash – Projects pivot without a clear reason. Time and money leak.
Collaborative Gridlock – Long meetings, repeated debates, unclear ownership.
Trust Deficit – Silos between teams or with clients. Innovation slows. Speed dies.
These aren't just operational issues.
They are people and process issues. The kind that quietly -
kills your revenue, efficiency, and market position.
I don't teach you what to do. I coach you through doing it.
YOUR BUSINESS TRANSFORMATION
CATALYST
As your Result Coach, I don't just align your team. I help you WIN, then build the capability to WIN again.
Not through theories. Through questioning, role-play, and a replicable process your team can own.
For the Leader (1:1)
The Drain: Isolation. Uncertainty. A team that nods but doesn't act. Must-win pitches that slip away.
The Gain: Clearer vision. Sharper decisions. A team that finally pulls together and wins together.
For the Team (Alignment)
The Drain: Endless debate. Missed deadlines. Brilliant people working against each other. Losing deals you should have won.
The Gain: Shared diagnosis. Crystal-clear priorities. A repeatable way to see what the client really wants and turn it into a win.
For the Organization (Workshops)
The Drain: Reactive culture. Waiting for orders. Innovation stalled. Winning feels like luck, not a habit.
The Gain: A common language. Creative confidence. A clear path forward where winning becomes what your team does naturally.
STOP HESITATING
My Approach
Not theory. A system.
When your people are aligned, your business performs.
I partner with you on one thing: your commercial success.
From day one, we focus on your goals.
You get a clear framework for communication and decisions.
Your team builds capabilities that last.
Not all storms come to disrupt your life, some come to clear your path.
SOME OF OUR CLIENTS SAY
Hiroki Shima, Japan
Trader
I was stuck by a certain life issue and was craving the meaning of it. David helped me organize my miscellaneous thoughts, and I could certainly find the path where I wanted to go moving forward. His insightful questions helped me establish the best version of myself comfortably and naturally. Although I work as a coach, I need a coach who will guide me in my life journey.
