What Is Design Spirit?
什么是设计灵魂？
Today, during a hot-seated group coaching session, we delved into a term that is often used but rarely understood: "spirit". People have a spirit, and designers breathe life into their creations by giving them a spirit. When I asked about the meaning of "spirit", their faces showed surprise, as if to say, "Isn't a spirit just a spirit? Why do we need an explanation?"
After everyone attempted to answer the question, we started to form a rough understanding of the concept. The spirit is a person's essence, giving them vitality, personality, characteristics, meaning, intangible essence, and defining their mortality upon leaving the physical body .....
"Designs must have a spirit" has become a mantra for many designers. Just as we are given a spirit by a higher power, designers must give their creations a spirit, a reason for their existence, and emotions that can move the user and enhance their experience.
A design's spirit is its concept, just as a person has only one spirit. Multiple concepts in a design can confuse the user, leaving them uncertain about what message the design is trying to convey. Designers can learn from the creation of the universe, first generating a space filled with information, and then transforming it into all things without chaos. Giving a design a spirit is not just about its outward appearance, but also its inner meaning.
In the design process, there are many vague terms, such as qi(air), idea, context, and vision. Without a deliberate effort to understand them, good design can be hindered.
Having the courage to confront, comprehend, and manage chaos is an essential step towards good design, and it's one of my roles as their coach to guide them through it with gusto.
今天在一个热席团体教练对谈里，有一个经常被利用，但大部分人以为明白的词语，但其实不然。人有“灵魂”，每一个设计作品，设计师也会赋予它们“灵魂”。当我提问有关“灵魂”的意思时，纵使他们表现出很惊讶的模样，他们的身体语言仿佛告诉我：灵魂就不是灵魂吗？还要解释吗？
最后每人尝试解答以后，开始有了一个对灵魂的雏形。灵魂是人的精气神、它给予了人生命力和性格、特征、赋予人活着的意义、无形的精髓、离开躯体后人即死亡等等。
设计要有灵魂已变成很多设计师的口头禅，上天赋予了您灵魂，您之所以为您的理由。设计师同样需要赋予他们的设计灵魂，给予它们被创造的理由，同样拥有能感动使用者的性格和要表达的情绪，使设计能活起来，增加与使用者的体验。
人有灵魂，而一个设计的灵魂就是设计的概念。概念只有一个，如同灵魂一样。多过一个概念的设计令使用者感觉迷惑 - 究竟这个设计要传达什么信息给他们呢？设计师可向上天的创造学习，先生成充满信息的宇宙，继而幻化万物而不乱。为设计赋予灵魂不单是给它们外表的象征，还有它们内里的意义。
其实在设计过程当中还存在许多模糊不清的词语，如气、意念、文脉、愿景等。如果没有刻意地理解它们的，只会障碍好设计的生成。
有勇气去面对理解和处理混沌的心态是好设计的重要一步，也是我作为他们的教练的工作之一。
Love. David
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