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Writer's pictureDavid Tsui

CREATIVE MINDSET SHIFT 创作心态转移


Creative Mindset Shift

I have a secret to share with you. Even though I'm a creativity coach, I can't fully control when inspiration strikes. Following certain steps doesn't guarantee good ideas will emerge, and that's an undeniable fact.

So, what is the key to sparking inspiration? I've summarized it into three aspects:

  1. Physiological level. After clarifying the root of the problem, the unconscious movements, disintegration, connections, and combinations in the brain lead to the emergence of new ideas.

  2. Religious level. It could be that God puts inspiration into our subconsciousness, giving us sudden insight; or we believe that we are inherently capable, and inspiration will gradually reveal itself as long as we remove our delusions.

  3. Mystical level. Inspiration comes and goes without a trace. Is it luck? Feng shui? Is it because the muse goddess is not favoring us?

Can we really capture creativity by adjusting the environment, improving collective culture, and learning creative techniques? I think these are all secondary.

So, what is important then? It's a personal mindset shift.

  1. Cherish sudden and wild ideas.

  2. Understand that inspiration is fleeting and quickly disappears.

  3. Learn to feel at ease with an uncertain future.

  4. Be conscious of the habit of saying "impossible," "no way," or "nonsense."

  5. Recognize that everyone in the creative process is equal.

After 40 years of creating, I have come to two words: "trust." Trust in what? Trust that good inspiration will always come. And in these 40 years, I have never been disappointed.

Every time I lead a brainstorming workshop or coach a client, my mind is always blank. However, a mysterious combination suddenly knocks on the door, bringing new and surprising ideas, followed by a peaceful silence.

That's when I know their inspiration has arrived.


创作心态转移

我要告诉你们一个秘密。尽管我是一名创造力教练,但我仍然无法完全掌控灵感的到来。跟着一定的步骤并不能保证好的想法会涌现,这是不可否认的事实。

那么,到底什么是激发灵感的关键?我总结了以下三个方面:

  1. 生理层面。在澄清问题的根本后,大脑中的不明意识运动、瓦解、连接和组合,会产生新的想法。

  2. 宗教层面是多方面的。可能是上天将灵感投放到我们的潜意识中,给予突然启发;或者是相信我们“本自具足”,只要移除妄念,灵感就会逐渐显露。

  3. 神秘层面。灵感来去无踪,是运气?是风水?是缪斯女神不眷顾?

真的可以通过调节环境、改善集体文化、学习创作技巧等来抓住创造力吗?我认为这些都是次要的。

那么,什么才是重要的呢?——个人心态的转移。

  1. 要珍惜突然而来的奇思妙想。

  2. 要明白灵感是飘忽无定、转瞬即逝的。

  3. 要学会对未来的“不知道”或“不确定”感到平静。

  4. 要意识到口中常说“不可能”、“没有办法”、“废话”的习惯。

  5. 要认识到在创作过程中,团队成员都是平等的。

我从事创作已经40年了,得出了两个字——“信任”。信任什么?信任好的灵感总会出现。在这40年中,我从未失望过。

每一次我主持脑力风暴工作坊或指导客户时,我的脑子总是一片空白。然而,神秘的组合会突然敲门,带来新的奇思妙想和惊喜,随之而来的是一片肃静。

这时我知道,他们的灵感已经来了。


Love. David

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