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DT'S STORY

Pioneer Authority On

DESIGN THINKING RESULTS COACH

The journey to triumph commences when you finally unveil the road ahead, long obscured by the shadows of your decade-old dilemmas.

Lead me into your realm of expertise, and together we shall conquer the decade-old barriers that stand in the way of propelling your business towards success.

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Many design firms' owners, small and medium-sized entrepreneurs, sales executives, thought leaders and influencers believe that DT can unlock the future of their businesses. By leveraging strengths and resources effectively, they aim to maximize profitability, gradually progressing towards sustained business development, moving from skepticism to realizing their greatest dreams.

DT's
PROFESSIONAL BIO

DT is recognised as the pioneer authority on DESIGN THINKING RESULTS COACH in solving business wicked challenges

DT, the former shareholder of a top 5 global international architectural design company and a design thinking results coach, specializes in solving wicked business challenges for enterprises.

DT is widely recognized as a thought leader in the design world. Over the past two decades, he has successfully driven the business evolution through the power of using the design thinking process with clients and designers in various scenarios, a skill set acknowledged by the business world as the most valuable design thinking ability in navigating the ever-changing market. DT believes that you must utilize new thinking methods if you want to possess something new. Even the most successful individuals acknowledge the results of design thinking coaching, which is why they are all eager to become business thought partners with DT.

He is the author of "The Five Missing Lessons in China Design," published by Tsinghua University Press. This book imparts the "design mindsets" necessary for designers to achieve results rather than focusing solely on the "design skillsets" emphasized in the design market. Therefore, for over 30 years in the design industry, DT has been involved in design education, mentoring, and coaching, understanding the importance of human factors in design thinking and business success, accounting for 80%, as opposed to the 20% attributed to strategic factors. DT is deeply versed in this knowledge.​

DT is like the "CATALYST" for your core board members, catalyzing profit maximization and transformation into a 3.0 enterprise.

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Professional Qualifications

Senior Certified Professional Coach (CTA-SCPC)

MBTI® Certified Practitioner

ICF - PCC

​APCPA - member

​APHDA - Expert Advisory Committee

Registered Interior Designer (HK)

Master of Counselling

Master of Business Administration

BA in Design 

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DT'S LIFE BIO

In China, I have been referred to as Teacher Xu or Master Xu, but I prefer if you simply call me DT. Throughout my life, I have encountered challenges such as bullying, moments of vulnerability, business downturns, terminated contracts, financial difficulties, feelings of being lost, and the loss of loved ones. Despite these obstacles, I have persevered and emerged even stronger.

I've faced my fair share of challenges in life and business - from business slumps and financial difficulties to losing loved ones and being terminated from clients. But through it all, I've learned to find opportunities in mistakes, challenge my own vulnerability, and persevere. I believe that failure experiences can strengthen team relationships and corporate culture and that passion is the key to eating fear and discouragement for breakfast.

During my college years, an unexpected experience in psychological counseling significantly boosted my creativity, leading to unforeseen advancements such as winning scholarships, being interviewed on television, winning an open design competition, graduating with commendation and so forth. Another pivotal moment was when I delved into coaching, which helped me conquer years of fear during tennis matches and remarkably improve my skills. Overall, my life saw unprecedented progress. Therefore, I wish to share this magical journey with people. Do not let adversity or self-imposed limitations defeat you; you will be amazed at discovering your own potential.

 

So, LET US SERVE YOU.

I've had the privilege of meeting billionaires, design elites, and celebrities throughout my career. Through dialogue and understanding, I've realized that they face the same challenges as the rest of us, such as wanting someone to tell them the hard truths, craving a coach who pushes them to think bigger and needing someone real, not someone trying to entertain them.

As an introvert, I value other people's perspectives and am naturally observant, listening, and intuitive. While my energy comes from being alone, I've given many large public speeches over the past 20 years to express creative thoughts - and I feel fulfilled by it. 

 

Professional Achievement

Ferryman Coach - Founder

Chinese Design Celebrity Leader Nominee

Top Ten Designers Award, Hong Kong

Top Ten Hotel Designers Award, Asia Pacific

Rotating President of the IEED

+60 Design Awards in HK, China & Australia

Speakers for the world's renowned Universities

CCTV2 1st Season <Secret Homage To Hero>

APIDA Professional Member

Observer Design Academy - Head Coach

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I have had a life passion for 

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Listening and Questioning

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Sustaining 
Experience and Wisdom

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Giving & Learning

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Celebrating
Success

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Unleashing People's Strength

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Meeting Inspirational People

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13 
Coaching Protege Program

I Have a Dream

Over the past 33 years, what has motivated me the most isn't creative projects but the moments of encountering clients and designers from diverse regions, immersing myself in various cultures, and engaging in conversations with billionaires. These experiences have spurred significant personal transformations, redirecting my creativity towards the "People Business, " collaboratively shaping each individual's unique strengths and serving them in realizing their dreams through provoking conversations and design thinking.

Why choose only 13 proteges? This initiative originated in 2022 to gradually pass on my accumulated coaching journey to them over 13 years by the time I reach 70 to ensure its continuation as an additional societal resource for individuals facing challenges.

However, this isn't the end goal. I am also organizing a team of volunteer designers to aid in designing better communities in China - this isn't merely a dream but a feasible objective. We will rally the necessary funds to support this endeavor.

What qualifications are required to participate in the program? The 8/2 Rule: 80% being in the right place and time, 20% passion.

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